Time Line and Collateral List

Proposed Caimpaign Dates: 24 April – 20 May 2017

Proposed Platforms:

  • Mini Site
  • Landing Pages (2x A-B Testing)
  • Facebook Posts/LinkedIn
  • Twitter
  • Pinterest
  • Instagram
  • maybe a promotional editorial text on AUT’s website
  • notcot.org entry
  • other website if possible (as we go along we will add here)


Mini Site (running along the whole campaign time) (example: https://www.polroger.com/en/champagnes )

Explaining the cause, getting people interested, offering a sneak peak of the new category

Landing Pages (4 in total, least visited gets killed each week – One for business manners article and one for everything else (two versions each))

Brief intro, image, link to existing article(s)

Facebook (twice a day – timetable for posting changes every week)

utilise 360 panorama image posts,

LinkedIn (twice over period of the campaign)

Research posts about manners and business outcomes – connect to wine

Twitter (twice a day timetable one hour behind facebook)

#wineguy compares/explains/reminds you..

Pinterest/Instagram (same time as facebook – 3 times a week)

Landing page related collateral (postworthy)



  • Quiz (easy)
  • Quotes
  • Memes



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